We think that, due to the nature of our music video and its genre, our target audience would range between a 16 to 30 age bracket and consist of an equal amount of male and females. We believe their lifestyle could be seen to be quite downbeat and thoughtful as opposed to care free and wild.
The age bracket was determined between the 16 to 30 age bracket due to the age of the actors and actresses, as well as the rebellious nature that we would want to impose on the audience. The age bracket comes from research that we did into the pop/indie genre of music and who listens to it. It was a particularly young age category, and we suspect this is due to the nature of the song and its messages. Although, we do believe that the fact that our characters our 18 and look like young adults to the audience, means that the audience will be able to relate specifically to the character and their actions. This is important to us as we want the audience to feel involved and within the music video itself.
Also, there is a rebellious nature within our plans for our music video. The lyrics are quite daring and refer to prostitution and smoking various drugs, which is what we would like to portray within our video but in a subtler style. We want to show smoking and sex being a large selling factor as that is what sells within today's society, unfortunately. We will show a non conventional couple that a younger age bracket will specifically relate to as that is the sort of relationships they will be experiencing (not specifically prostitution, but non conventional). An older age bracket would be less interested in this as they would see this as unhealthy and unnecessary for our age. This will be because they will most probably be in long term, healthy relationships and feel that their way is the only conventional, and right way.
We believe that the audience will be of a mix of female and male watchers as we think that there are certain parts of the video that will appeal to both sexes. We think that the rebellious nature of prostitution and smoking will appeal greatly to the male target audience as they will want to seem cool and above others by acting out. They will not want to be seen looking at different love stories within videos as society has pressured males to become more manly and not relate to those topics.
This aspect of a love story however, relates perfectly to the female audience. They will enjoy looking at a love story unfold before them, however unconventional it may seem.
As a whole, whether male of female, old or young, the indie/pop audience are all quite thoughtful and rebellious within their actions as they are stereotyped as being rebellious and different from others. They will want to be able to relate with the unconventional nature of our music video and so this will be the perfect video for them to relate to.
The age bracket was determined between the 16 to 30 age bracket due to the age of the actors and actresses, as well as the rebellious nature that we would want to impose on the audience. The age bracket comes from research that we did into the pop/indie genre of music and who listens to it. It was a particularly young age category, and we suspect this is due to the nature of the song and its messages. Although, we do believe that the fact that our characters our 18 and look like young adults to the audience, means that the audience will be able to relate specifically to the character and their actions. This is important to us as we want the audience to feel involved and within the music video itself.
Also, there is a rebellious nature within our plans for our music video. The lyrics are quite daring and refer to prostitution and smoking various drugs, which is what we would like to portray within our video but in a subtler style. We want to show smoking and sex being a large selling factor as that is what sells within today's society, unfortunately. We will show a non conventional couple that a younger age bracket will specifically relate to as that is the sort of relationships they will be experiencing (not specifically prostitution, but non conventional). An older age bracket would be less interested in this as they would see this as unhealthy and unnecessary for our age. This will be because they will most probably be in long term, healthy relationships and feel that their way is the only conventional, and right way.
We believe that the audience will be of a mix of female and male watchers as we think that there are certain parts of the video that will appeal to both sexes. We think that the rebellious nature of prostitution and smoking will appeal greatly to the male target audience as they will want to seem cool and above others by acting out. They will not want to be seen looking at different love stories within videos as society has pressured males to become more manly and not relate to those topics.
This aspect of a love story however, relates perfectly to the female audience. They will enjoy looking at a love story unfold before them, however unconventional it may seem.
As a whole, whether male of female, old or young, the indie/pop audience are all quite thoughtful and rebellious within their actions as they are stereotyped as being rebellious and different from others. They will want to be able to relate with the unconventional nature of our music video and so this will be the perfect video for them to relate to. 
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