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Thursday 24 September 2015

Star Image

Richard Dyer's theory on star image states that the star should be seen as ordinary yet also different. This is so that the audience can relate to the star but also still be in awe and admiration.

WHAT IS A STAR?
A star is the main figure in a music video which the producer will want all of the audiences attention focussed on. It is very important to have a star in a conventional music video as otherwise there would be nothing for the audience to focus on. As a star, they are most probably quite popular in the music industry and the audience/fans will know a lot about them already. They will know their likes or dislikes and possibly their love life and style.

EXAMPLE STAR?
For an example I have done research into the star Calvin Harris. I have looked at his style and how the music videos he appears in creates a strong star.

In his music video 'Outside' featuring Ellie Goulding, he is shown wearing a casual shirt and jeans. This is very important as it relates to Dyer's theory of the star having to be like us so that we can relate to him. The casual attire is what is seen on many boys across an incredibly large age bracket.
He is also seen doing 'wheelies' on a motor bike which is commonly seen on TV or biking programs but is definitely not something you see everyday which makes Calvin Harris seem less ordinary than the audience.

The narrative plays a huge part in this music video for Calvin Harris. As he is involved in the narrative it makes it very easy for the audience to relate real life situations to the video. He is shown arguing with his presumed girlfriend and getting extremely angry. This is very common in most relationships and this means that a large amount of people will be able to relate quite closely to this video for sure.

LIGHTING A STAR?

Typical lighting of a star would be all of the lights focussed on the artist which would then highlight the features that are admired by his fans. This is very obvious in the music video 'Outside' as the low key lighting highlights the outline of Calvin Harris and means that he is highlighted almost in an 'angelic way'.


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