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Monday 14 September 2015

Andrew Goodwin Task - AfroJack

AFROJACK
This music video is a sure fire pop genre due to its many stereotypical traits. This is down to the different aspects of mise en scene which have been used. For starters, much like the Anna Sun music video, there is a red cup party which is focused on a lot. This is done because drinking is seen as ‘cool’ and the ‘cool thing to do’ and so it would have to be in a pop music video so that people could relate to it easily. Whilst the party is going on, there is a large focus on the male female dancing that is occurring, this is because love is a large part of a pop music video as it almost gives the viewer and favourite and someone to root for, much like a film.
Focusing on certain aspects is different in every music video. In the walk the moon one, there was a large focus on the surroundings and the misfits dancing. Whereas in this video, there is a huge focus on the main singer as that is what the viewers are there to see and they would want to make the singer appeal to everyone. However, the camera is not the only person/subject that is following the male singer. The females in the video are all seen to be touching him or staring at him the majority of the time which shows the viewer that he is attractive and lusted after by others, almost competitive. 
A large object that occurs in almost all music videos is the cars and the girls. There are almost always cars and in this music video it is no different. There are a large amount of posh expensive cars which show wealth and power within the group of men.


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