- Hall believed that the audience could take one of three main positions when watching a film/music video.
- DOMINANT - This means that the audience will read the text the author has intended them to do.
- NEGOTIATED - The reader will partially believe the message but sometimes modifies to to suit themselves and to see it in their own way.
- OPPOSITIONAL - The author's message places the reader on the opposition. The do not accept or believe the code.
JUDITH BUTLER
- Butler believes that gender is performed as opposed to biology. This means she believes it is part of our identity and personality instead of genetics.
- This leads on to her objectification of the notion of 'voyeurism'. She believes that the concept isn't just specific to men objectifying women.
- Butler believes that gender is performed as opposed to biology. This means she believes it is part of our identity and personality instead of genetics.
- This leads on to her objectification of the notion of 'voyeurism'. She believes that the concept isn't just specific to men objectifying women.
LAURA MULVEY
- Mulvey believes that there is a visual pleasure in the media which is defined as 'voyeurism'. She believes that women are only there for male pleasure.
- This has been highly criticised recently as current new trends consist of a lot of feminist topics. Which has slightly changed a woman's appearance in the media.
- Mulvey believes that there is a visual pleasure in the media which is defined as 'voyeurism'. She believes that women are only there for male pleasure.
- This has been highly criticised recently as current new trends consist of a lot of feminist topics. Which has slightly changed a woman's appearance in the media.
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