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Wednesday 9 December 2015

Evaluation - Question 3

THIS QUESTION WAS COMPLETED BY ALL OF OUR GROUP, BUT MAINLY CONTRIBUTED TO BY ANNA CURRAN

3. How effective is the combination of your main product and ancillary texts?




(Transcript from presentation)




Our video and the genre:
Overall:
Overall we felt that we comined all of our skills and resources together to create a strong video and ancillary pieces. We used the genre as our main reference point when making decisions on whether it will 
'What Would You Do'-By Bastille (Final video)
Genre-Indie/Pop
After researching what genre Bastille class themselves as, we gather that they fall under the Indie/Pop genre. We decided to follow a lot of the conventions associated with this genre. After looking at some of their videos and knowledge of the genre, we gathered some conventions that are in the Indie/Pop genre. For example the videos are lit a lot darker in comparison to a Pop music video and we wanted to continue this through both our Video and Ancillary texts. A few of their videos have a narrative theme instead of performance, but there is a quirky theme that runs throughout most of their videos. For example, the video for 'Oblivion' is mainly performance, but instead of the main singer lip syncing, they have a actress singing. This continues the convention that artists in the Indie/Pop genre will have quirky music videos.
Relations between the video and poster:
We decided that Miles would be the main focus on the poster, even though he is part of the band we felt that the main singer should be the only person on the cover. He is also the star image in the video, so we felt that we could create that link between them. We took the photo that is on the poster when we were filming on location, so this links to the 'What Would You Do' video. As we did in the video, we continued the theme to de-saturate the image to give it a raw effect. I think this is really effective and makes the male actor have the star image. We didn't want the girl to feature on the poster because she isn't the main focus of the album, only the song 'What Would You Do'. 
Relations between the video and digipak:
Similarly to the relationship between the video and the poster, we wanted the main singer to be the focus of the digipak. We looked at Bastilles album 'Bad Blood' and this album cover only had the main singer on it, so we felt that it was acceptable to only have the main singer on our digipak. We also wanted there to be some light painting in the digipak to differ from the shots of the actor/actress. Even though there isn't anything like this in the video, we felt as a group that it still worked in the Indie/Pop genre. We also took photos for the digipak when we filmed the performance section to the video, so there is a link between those two shots. 
'Miles' (Final Digipak)
'Miles' Tour poster
Final product and Ancillary Texts:
'Pompeii'-Bastille
'Things we lost in the fire'-Bastille
'Oblivion'-Bastille
We continued the typical characteristics of a Indie/Pop genre video. Keeping the theme running throughout it quite different and serious. We really wanted to have both performance and narrative shots to tell the story but then also link the two together so it didn't seem too divided. The girl in the video represents the sad part to the story and I think it works really well with the main singer acting as her support. I think that this would be something that Bastille would do. We also de-saturated the colour of a lot of the shots as we felt that this followed conventions of the Indie/Pop genre. As well as following this convention I think it has given a rawness to the video, making the girl seem even more vulnerable.

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