THIS QUESTION WAS COMPLETED BY ALL OF OUR GROUP, BUT CONTRIBUTED TO MOST BY ESTHER GRIMWOOD
Survey monkey provides us with emails saying when we have new audience feedback meaning we were able to constantly improve our audience feedback constantly.
We really liked this approach and I feel like this is an application we will use in the future.
During the developmental process of producing our music video, we decided to produce a survey monkey to gather various information to develop our knowledge of the type of audience we were presenting it too. Questions asked were some such as "Whats your favourite band?" "what age are you?" What genre of music do enjoy?" and these questions really helped us find us the best way to get to our target audience. In terms of the type of people that would watch our music video, we found that they were of an age range between 18-30, meaning that we were able to make it more mature for that audience. We also found that the people watching were pretty 50/50 male an female meaning that we had too consider both a song male and female star image. Survey Monkey itself is a free website in which you can produce multiple questions to a survey with personalised answers. We were then able to post it on social media so we were able to reach a large platform of people and get a multitude of answers.
This would be a development from our previous market research but we would still use SurveyMonkey to collect responses from our audience.
Once we had completed our rough cut we presented to it to the class to get feed back from other media students. Our feedback included comments such as a few timing issues when we didn't cut exactly to the beat and a few colour corrections but other than that everyone seemed impressed with the brief outcome. Survey monkey was also the website of choice because they were able to provide us with graphs and pre formatted meaning we were able to get a clear indication of our target audience.
What have you learned from your audience feedback?
Survey monkey provides us with emails saying when we have new audience feedback meaning we were able to constantly improve our audience feedback constantly.
We really liked this approach and I feel like this is an application we will use in the future.
During the developmental process of producing our music video, we decided to produce a survey monkey to gather various information to develop our knowledge of the type of audience we were presenting it too. Questions asked were some such as "Whats your favourite band?" "what age are you?" What genre of music do enjoy?" and these questions really helped us find us the best way to get to our target audience. In terms of the type of people that would watch our music video, we found that they were of an age range between 18-30, meaning that we were able to make it more mature for that audience. We also found that the people watching were pretty 50/50 male an female meaning that we had too consider both a song male and female star image. Survey Monkey itself is a free website in which you can produce multiple questions to a survey with personalised answers. We were then able to post it on social media so we were able to reach a large platform of people and get a multitude of answers.
This would be a development from our previous market research but we would still use SurveyMonkey to collect responses from our audience.
Once we had completed our rough cut we presented to it to the class to get feed back from other media students. Our feedback included comments such as a few timing issues when we didn't cut exactly to the beat and a few colour corrections but other than that everyone seemed impressed with the brief outcome. Survey monkey was also the website of choice because they were able to provide us with graphs and pre formatted meaning we were able to get a clear indication of our target audience.
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