THIS QUESTION WAS COMPLETED BY ALL OF OUR GROUP, BUT MAINLY CONTRIBUTED TO BY MYSELF
1) In what ways does your media product use, develop or challenge conventions of real media products?
Here we can see how our music video uses, develops or challenges the conventions of real media products.
- PERFORMANCE SHOTS
In your typical music video you would see performance shots which would have sole focus on the star. The lighting and backdrop should all be there to emphasise the star in the performance. For example in ours, we used a simple white back drop which let the artist stand out clearly. It also has a good contrast compared to the rest of the music video which is seen to be quite dark. One of the lights were shining on the backdrop which meant that the star stood out and didn't blend in, whilst the other light was shining to the side of the star to create a silhouette on one half of his face. We also created a shot which meant that the light box was behind the star which showed his features and created a desirable image.
- RHYTHMIC CUTTING
The rhythmic cutting is used in all music videos to fit with the emotion and theme. In ours we used rhythmic cutting to build up suspense before the chorus and then to slow it back down before it hit the bridge part of the song. We switched from this idea throughout the video so that we could show more shots that fit to the narrative. The narrative shots were a lot longer and showed more emotion on the character's faces and their actions.
- RED CUP PARTY
A 'red cup party' is typically an American party which features the classic red cup. This can be seen in the Afrojack music video, Summer, where the actors are seen dancing with red cups and with each other. This is why we decided to link the club scene with red cups as we thought it would show how realistic the club was. We have been told many times that the red cups actually made the clip work, that it completed the idea.
- REBELLION
The scenes of smoking and the bedroom a scenes are not typical of your pop music video as it would have to reach out to a wide age bracket. This meant that we were challenging conventions when we decided to link in clips from Cambridge and the Hotel Room which were particularly rebellious. We thought the rebellion was important in this video as the lyrics write a lot about rebellious activities and we wanted to have a strong lyric to video cohesion.
- NOT TYPICAL LOVE STORY
In a pop music video, you almost always have a love story that features throughout. This was an important aspect of our own music video, however our love story wasn't particularly conventional. In a pop music video you will see a love story that shows the beginnings of a relationship or the endings. In ours you see a relationship that isn't normally excepted by wider society but because of the nature of the song, it fit perfectly with our narrative.
- SOLD OUT STICKERS
Moving onto the digipak, we used images that we took when filming at our different locations to create a cohesion between our media products. We created a tour poster and a CD case which meant that we were able to use many different images and ideas to see what fit with our theme best. The tour poster had a number of locations and dates on which we then covered with 'sold out' stickers. This is used on many different tour poster to not only offer information, but to ensure the audience know that the audience is desirable.
- PROMOTION OF OWN ALBUM
We also made sure that our album and poster were cohesive, alongside the video. We made sure that when we created the poster, that we included the image of our own CD cover so to promote the CD. This combo is seen a lot on other tour posters as it is a simple and cheap way of selling two products at once.
(This will be a split screen video with myself and other clips.)
1) In what ways does your media product use, develop or challenge conventions of real media products?
Here we can see how our music video uses, develops or challenges the conventions of real media products.
- PERFORMANCE SHOTS
In your typical music video you would see performance shots which would have sole focus on the star. The lighting and backdrop should all be there to emphasise the star in the performance. For example in ours, we used a simple white back drop which let the artist stand out clearly. It also has a good contrast compared to the rest of the music video which is seen to be quite dark. One of the lights were shining on the backdrop which meant that the star stood out and didn't blend in, whilst the other light was shining to the side of the star to create a silhouette on one half of his face. We also created a shot which meant that the light box was behind the star which showed his features and created a desirable image.
- RHYTHMIC CUTTING
The rhythmic cutting is used in all music videos to fit with the emotion and theme. In ours we used rhythmic cutting to build up suspense before the chorus and then to slow it back down before it hit the bridge part of the song. We switched from this idea throughout the video so that we could show more shots that fit to the narrative. The narrative shots were a lot longer and showed more emotion on the character's faces and their actions.
- RED CUP PARTY
A 'red cup party' is typically an American party which features the classic red cup. This can be seen in the Afrojack music video, Summer, where the actors are seen dancing with red cups and with each other. This is why we decided to link the club scene with red cups as we thought it would show how realistic the club was. We have been told many times that the red cups actually made the clip work, that it completed the idea.
- REBELLION
The scenes of smoking and the bedroom a scenes are not typical of your pop music video as it would have to reach out to a wide age bracket. This meant that we were challenging conventions when we decided to link in clips from Cambridge and the Hotel Room which were particularly rebellious. We thought the rebellion was important in this video as the lyrics write a lot about rebellious activities and we wanted to have a strong lyric to video cohesion.
- NOT TYPICAL LOVE STORY
In a pop music video, you almost always have a love story that features throughout. This was an important aspect of our own music video, however our love story wasn't particularly conventional. In a pop music video you will see a love story that shows the beginnings of a relationship or the endings. In ours you see a relationship that isn't normally excepted by wider society but because of the nature of the song, it fit perfectly with our narrative.
- SOLD OUT STICKERS
Moving onto the digipak, we used images that we took when filming at our different locations to create a cohesion between our media products. We created a tour poster and a CD case which meant that we were able to use many different images and ideas to see what fit with our theme best. The tour poster had a number of locations and dates on which we then covered with 'sold out' stickers. This is used on many different tour poster to not only offer information, but to ensure the audience know that the audience is desirable.
- PROMOTION OF OWN ALBUM
We also made sure that our album and poster were cohesive, alongside the video. We made sure that when we created the poster, that we included the image of our own CD cover so to promote the CD. This combo is seen a lot on other tour posters as it is a simple and cheap way of selling two products at once.
(This will be a split screen video with myself and other clips.)
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